Testing Your Pay per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.
The general and whole paid search performance has a lot of elements affecting it. And one the elements affecting paid search performance is Ad copy. Trying various types of ads is one of the reasons why a campaign makes it or not.
What to Test and How to Test:
In conducting a test in Ad copy, there are lots of elements available for use. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. Presuming that you are selling home electronics, below are the scenarios you should try.
Keyword Home Electronics:Title Test1
Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.
Number 2 Title Test: Home Electronics:
Putting the most searched term and highly profitable keyword in your title are tired. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.